Category: Marketing

The title of this article might have you wondering how digital marketing can in any way have something in common with fitness training. Well, we will be explaining not just one way they are similar but seven ways in total.

Before we do, we must point out that we will not focus on the obvious overlaps where you might see huge brands such as Nike, Adidas, or Peloton advertise their products online. Nor are we talking about fitness products such as supplements, sportswear, and home gyms being promoted on Facebook, Instagram, or Google. Those examples are far too simplistic.

Instead, we are about to explain how digital marketing and fitness training have uncanny similarities that almost make them seem to be parallel concepts despite them existing in two entirely different niches.

#1 – For Maximum Results, You Need An Expert To Guide You

Unless you are either a digital marketing expert or a qualified sports and fitness coach, you will not achieve much just second-guessing what you should be doing. Businesses should therefore seek the help of a digital marketing agency or consultant. As for those trying to improve their health and fitness, a fitness coach is recommended.

#2 – Each Business/Individual Needs A Bespoke Plan

No two businesses will have the same objectives, budget, and audience size therefore, each digital marketing campaign must be planned and created accordingly. Similarly, no two people will have the same health and fitness goals, nor the same physicality, and so when it comes time to plan their fitness schedule, it should be adapted to suit each individual.

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Whilst you may have a website for your psychology business that ticks all the boxes in terms of appearance, functionality, and conversion, unless prospects can find your website, the amount your business benefits from it is limited. This is why SEO is essential. According to the experts at the SEO agency seoperthexperts.com.au, SEO not only boosts website rankings on Google, but it can also bring other benefits to a business.

Let us start with the most obvious way in which SEO can help your psychology business and that is improved search engine rankings. In a world where the internet plays an ever-increasing role, it is a fact that the majority of your potential clients are online. There they search for products and services, and if they are looking for a psychologist, Google is most likely going to be the first place they start their research.

They will probably search for ‘psychologist’, and that search is also likely to have the local area in which they live. This is due to the fact that most people are looking for a local solution, especially for service like psychology. With SEO, the chances of your website appearing on the first page and, better still, in one of the top three positions makes a huge difference as to how much traffic your website will receive.

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