The Parallels Between Digital Marketing And Fitness Training
The title of this article might have you wondering how digital marketing can in any way have something in common with fitness training. Well, we are going to be explaining not just one way they are similar, but seven ways in total.
Before we do, we must point out that we are not going to be focussing on the obvious overlaps where you might see huge brands such as Nike, Adidas, or Peloton advertise their products online. Nor are we talking about fitness products such as supplements, sportswear, and home gyms being promoted on Facebook, Instagram, or Google. Those examples are far too simplistic.
Instead, we are about to explain how digital marketing and fitness training have uncanny similarities that almost make them seem to be parallel concepts despite them existing in two entirely different niches.
#1 – For Maximum Results, You Need An Expert To Guide You
Unless you are either a digital marketing expert or a qualified sports and fitness coach, you will not achieve much just second-guessing what you should be doing. Businesses should therefore seek the help of a digital marketing agency or consultant. As for those trying to improve their health and fitness, a fitness coach is recommended.
#2 – Each Business/Individual Needs A Bespoke Plan
No two businesses will have the same objectives, budget, and audience size therefore each digital marketing campaign must be planned and created accordingly. Similarly, no two people will have the same health and fitness goals, nor the same physicality, and so when it comes time to plan their fitness schedule, it should be adapted to suit each individual.
#3 – Investing In Future Results Is Important
In theory, you could try to market a business online or get fit without spending any money, but the results will take longer and will not be as good as they would if some investment is applied. For digital marketing, this can include tools, resources, ad spend levels, and hiring a digital marketing agency. For fitness, there is equipment, gym membership, and a coach’s fee to consider.
#4 – Results Will Not Appear In A Straight Line
Given the nature of both marketing online and getting fit, results will not usually occur in a logical and 100% predictable manner. Instead, there will be peaks and troughs where results improve dramatically for a period and then slow for a while. Knowing this in advance can help keep motivation levels high at all times.
#5 – Progress Must Be Monitored
In both cases, progress must be monitored and analysed. In digital marketing, this includes traffic levels, conversions, ad spend, and rankings on Google. In the fitness scenario, this can include weight loss, running distance times, weight lifted, and aerobic performance, for example.
#6 – Willingness To Adapt To Changes Is Essential
Having monitored progress, with both digital marketing and fitness there must be a willingness to adapt, and change, based on what the data reveals. For marketers, it could be to increase bids on PPC ads, or use alternative keywords. For fitness seekers, this could be trying different exercises, increasing running distances, and altering their diet.
#7 – Achieving Positive Results Can Be Addictive
Any person who has experienced success in either digital marketing, fitness training, or for the lucky ones, both, will know it is something that you want to repeat time and again. For business owners, this means more profits, and for individuals, hitting even more impressive fitness goals.